Google Analytics
Get to know your customers
Google Analytics (GA4) is the world's most widely used web analytics platform. It provides comprehensive insights into website traffic, user behavior, conversions, and audience demographics. Free for most users, it integrates deeply with Google's advertising and marketing ecosystem. GA4 replaced Universal Analytics in 2023 with an event-based data model.
- Category: Content Analytics
- HQ: Mountain View, CA
- Founded: 2005
- CEO: Part of Google (Alphabet Inc.); Sundar Pichai, CEO
- Pricing: freemium
- Starting at: Free
Tags: web analytics, free analytics, Google, traffic analysis, conversion tracking, GA4, event tracking
Best For
Marketing teams running paid campaigns who need conversion tracking, audience building, and Google ecosystem integration.