Fathom Analytics vs Google Analytics

Fathom Analytics is a privacy-focused, simple analytics tool that doesn't use cookies or track personal data. Google Analytics is the industry standard with deep reporting but complex setup and privacy concerns. For solo creators who just want to know what's working, Fathom is refreshing.

Verdict

Google Analytics is free and powerful but wildly overcomplicated for solo creators — most people use 5% of its features. Fathom gives you the metrics that actually matter in a single dashboard, respects visitor privacy, and doesn't require cookie banners. Worth the $14/mo for the sanity alone.