SparkToro
Audience research in seconds, not weeks
SparkToro is an audience intelligence tool that reveals where your target audience hangs out online — what they read, listen to, watch, follow, and share. Founded by Rand Fishkin (ex-Moz) and Casey Henry, it crawls 200M+ social and web profiles to provide instant audience insights without surveys or focus groups. Ideal for content strategy, PR, and influencer targeting.
- Category: Content Analytics
- HQ: Seattle, WA
- Founded: 2018
- CEO: Rand Fishkin (CEO & Co-founder)
- Pricing: freemium
- Starting at: Free (5 searches/mo)
Tags: audience research, audience intelligence, influencer discovery, content strategy, PR, social listening
Best For
Content strategists and solo creators researching where their audience spends time, what they read, and who they follow.