Plausible
Simple, open source, privacy-friendly web analytics
Plausible Analytics is a lightweight, open-source, privacy-first web analytics tool built as a Google Analytics alternative. Its script is 75x smaller than GA, requires no cookie consent banners, and is fully GDPR/CCPA compliant. All data is processed in the EU. Trusted by 16,000+ paying customers, it's bootstrapped and profitable.
- Category: Content Analytics
- HQ: EU (Estonia-based)
- Founded: 2019
- CEO: Uku Täht & Marko Saric (Co-founders)
- Pricing: free trial
- Starting at: $9/mo
Tags: privacy analytics, open source, GDPR, lightweight, cookieless, simple analytics, Google Analytics alternative
Best For
Privacy-conscious bloggers and content creators who want clean, lightweight, GDPR-compliant analytics without the complexity.