Later
The social media management platform for creators and businesses
Later is a social media management and influencer marketing platform that covers scheduling, analytics, link-in-bio, and creator campaigns. It's especially strong on visual platforms like Instagram and TikTok, with features like visual calendar planning, hashtag suggestions, and UGC collection from mentions and tags.
- Category: Social Media Content
- HQ: Boston, MA, USA
- Founded: 2014
- CEO: Scott Sutton (CEO), Lyle Stevens (Co-Founder & CSO)
- Pricing: subscription
- Starting at: $25/mo (billed monthly)
Tags: social media scheduling, Instagram, TikTok, visual planning, link in bio, influencer marketing, UGC, analytics, AI captions
Key Features
- Visual content calendar with drag-and-drop scheduling
- Supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat
- AI-powered caption writer and content ideas generator
- Customizable Link in Bio with eCommerce tracking
- UGC collection from hashtags, mentions, and tags
- Influencer marketing platform for enterprise brands
- Analytics with competitor benchmarking (Scale plan)
- Approval workflows and team collaboration
Best For
Instagram-focused creators who want visual grid planning and Linkin.bio functionality to drive traffic from their profile.