Kit (formerly ConvertKit)
The creator marketing platform
Kit (formerly ConvertKit) is an email marketing platform built specifically for creators — bloggers, YouTubers, podcasters, and course creators who need powerful automations without enterprise-level complexity. Its visual automation builder and subscriber tagging make it easy to set up sophisticated email funnels that actually convert.
- Category: Newsletter & Email Content
- HQ: Boise, Idaho, US
- Founded: 2013
- CEO: Nathan Barry (Founder & CEO)
- Pricing: freemium
- Starting at: Free
Tags: email marketing, newsletter, creator economy, automation, landing pages, digital products, subscriber management, paid newsletters
Key Features
- Visual automation builder for email funnels
- Subscriber tagging and segmentation
- Creator Profile micro-website
- Landing pages and opt-in forms
- Digital product sales with low fees (3.5% + 30¢)
- Paid newsletter support
- 100+ app integrations
- Free Recommendations network for list growth
Best For
Creators who need visual email automation workflows and the Creator Network for subscriber growth.