Hootsuite
Save time and grow on social media
Hootsuite is the OG social media management platform used by hundreds of thousands of organizations worldwide. It packs scheduling, analytics, social listening, centralized inbox, employee advocacy, and ad management into one dashboard — plus AI tools like OwlyWriter for caption generation and Blue Silk for social listening summaries.
- Category: Social Media Content
- HQ: Vancouver, BC, Canada
- Founded: 2008
- CEO: Ryan Holmes (Founder)
- Pricing: subscription
- Starting at: $99/mo (per user, billed annually)
Tags: social media management, social scheduling, social listening, analytics, centralized inbox, employee advocacy, AI writing, ad management, enterprise
Key Features
- Publish and schedule unlimited posts across all major social networks
- AI-powered content creation (OwlyWriter) with caption generation, hashtag suggestions, and tone optimization
- Centralized inbox for DMs and comments across all platforms
- Social listening with sentiment analysis and Blue Silk AI summaries
- Comprehensive analytics with industry benchmarking and competitor tracking
- Ad campaign management (Facebook, Instagram, LinkedIn, X, Reddit)
- Employee advocacy tools
- Approval workflows and team collaboration
Best For
Large enterprise teams locked into annual contracts who need multi-platform social media management with compliance features and employee advocacy tools.