Asana
All your work, all in one place — bring people and AI together to plan, track, and deliver work faster
Asana is a work management platform used by 85% of Fortune 100 companies, with strong capabilities for marketing teams to manage editorial calendars, campaign workflows, and content production. While not purpose-built for content, its flexibility with custom fields, timeline views, and AI-powered automation makes it a go-to for teams who want one tool across departments.
- Category: Content Planning & Calendars
- HQ: San Francisco, CA, USA
- Founded: 2008
- CEO: Dustin Moskovitz (Co-founder & CEO)
- Pricing: freemium
- Starting at: Free
Tags: project management, work management, task management, marketing workflows, content calendar, AI automation, enterprise
Key Features
- Multiple project views (list, board, timeline, Gantt, calendar)
- Workflow builder for no-code automation
- Goals and OKR tracking connected to tasks
- Universal reporting across all projects
- Asana AI for drafting, status updates, and autonomous agents
- AI Studio for building custom AI automations
- 300+ integrations out of the box
- Portfolio management for cross-project oversight
Best For
Enterprise marketing teams already embedded in Asana who need to manage complex content workflows alongside other departmental work.