Ghost vs Substack

Ghost is an open-source publishing platform you can self-host or use managed ($9/mo+) with full ownership. Substack is free to use but takes 10% of paid subscription revenue. The choice comes down to independence vs. built-in discoverability.

Verdict

Substack is easier to start with and the network effect is real — recommendations from other writers drive growth. But Ghost gives you full ownership, better SEO, and no revenue share. Start on Substack if you're building an audience; move to Ghost when the 10% cut hurts.